RadioAsia 2012: talkSPORT announces plans to launch in Asia

UK based talkSPORT, has today announced plans for its expansion into Asia. Speaking to an audience of public and commercial broadcasters from across Asia at Radio Asia 2012 in Jakarta, talkSPORT Director of Strategy Jimmy Buckland announced that the talkSPORT team aims to work collaboratively with Asia’s leading radio broadcasters to deliver the brand to sports fanatics across the continent.

The announcement follows talkSPORT’s recent agreement to become the official Global Audio Partner of the Barclays Premier League for the next four football seasons (2012/13 – 2015/16). The deal grants talkSPORT an exclusive package of audio rights outside Europe for the next four seasons, with internet users across Asia gaining access to an innovative new service from August 2012, offering commentary on all 380 Barclays Premier League games in English, Spanish and Mandarin.

talkSPORT wants to work with local partners to launch its new 24 hour sports FM radio services in key markets which include Jakarta, Singapore, Malaysia and Thailand initially, followed by India and the Philippines, with further services becoming available in markets in China and India

According to Buckland, talkSPORT will tap into Asia’s love of sport through its vibrant radio industry:  “Asia’s passion for sport and dynamic radio industry makes it the perfect market to replicate talkSPORT’s success in the UK. We are excited about the opportunity to work with partners in Indonesia and across Asia to realise this ambition and look forward to announcing our first new FM radio service showcasing the best of local and international sport.”