BBC adds sports bulletins to its Bangla audio news
In time for the 2012 UEFA European Football Championship, BBC Bangla has added sports bulletins to its audio news available on mobile phones across Bangladesh. Fans can listen to one-minute sports updates by dialing a dedicated short-code for the service.
Sports updates will be part of the 15 two-minute news updates available throughout the day, offering audiences a unique global perspective on key national and international news stories.
The BBC Bangla mobile news service is available nationally in Bangladesh on all of the country’s mobile-phone networks.
BBC Bangla is a multimedia service, offering a wide range of news, information and analysis on radio and online, in text, audio and video. Sabir Mustafa, Editor, BBC Bangla, says: “There is clearly a high demand in Bangladesh for international sports news, particularly football and cricket. We felt that BBC Bangla will be well placed to offer this content to sport lovers across Bangladesh.”
Head of BBC World Service Business Development, Asia Pacific, Indu Shekhar Sinha, adds: “We were thrilled that our decision to add sport to our audio news bulletins was welcomed by the Bangladeshi mobile operators who are hosting them.”