ABC appoints new International CEO
Lynley Marshall has been appointed to head ABC’s International division, replacing Murray Green who retired earlier this year.
The ABC’s convergence strategy will see Radio Australia, Australia Network and News 24 working more closely. Marshall will seek to identify other opportunities to take existing ABC content into international markets.
Prior to her role in ABC Commercial, Marshall led the Corporation’s then New Media and Digital Services team in creating many innovative projects including the ABC’s first broadband and mobile services and the establishment of the its first digital television channels.
Managing Director Mark Scott says she is one of the Corporation’s most experienced leaders, transforming ABC Commercial’s operations during a challenging period in the retail sector.
“International broadcasting is a central part of the ABC Charter and with Lynley in this role, we will be well placed to take advantage of new media platforms, expanding Australia’s reach in radio, television, online and mobile. Lynley has the knowledge and experience to identify other opportunities to take existing ABC content into international markets. Lynley will bring to the job a clear strategic focus and a track record of achieving significant organisational change.”
Marshall came to the ABC from a career in Radio, Television and New Media in New Zealand.