Astro teams up with NDS to launch a VOD service

Malaysian pay-TV operator Astro has teamed up with international technology company NDS to launch an enhanced video on demand (VOD) service as part of the Astro B.yond platform, RapidTVNews reports.

The enhanced user interface enables subscribers to easily order VOD services without having to contact the customer service centre. This solution greatly enhances the Astro VOD service, including through their pure IPTV service.

Astro Chief Innovation Officer Brian Lenz said: “We pride ourselves on providing innovative services and quality content to our subscribers and this deployment combines the two by enabling our subscribers to easily access, purchase and enjoy our on-demand content library”.

NDS SVP and GM, Asia Pacific, Sue Taylor added: “As an innovator in the Asia market, Astro strives to provide their subscribers with advanced services that will enhance their experience and we are proud to be their technology partner of choice.”

NDS is the market leader for digital pay-TV solutions since 1990. More than 75 of the biggest and most prestigious Digital Pay TV platforms including BSkyB in the UK, DIRECTV in the US, Foxtel in Australia, depend on NDS solutions like conditional access, middleware, IPTV, Interactive TV and DVR/Convergence technologies to remain market leaders.