MediaCorp Launches first ‘Green’ music video as part of the annual Saving Gaia Campaign

Save my World’ is the tagline of MediaCorp’s annual Saving Gaia campaign to mark World Environment Day this year.

On June 8, a group of 30 students aged eight to 11 from the award-winning choirs of Catholic High School and Kong Hwa School came together to record a music video with Save my World as the green message. The video will be broadcast across all MediaCorp channels.

One of the new elements in this year’s campaign is a photo contest, where participants can send in a picture of children dressed as animals or plants with an appeal to save the Earth. Participants can also send a video of them singing the song to the campaign’s official website.

“We wanted a catchy song where everyone can sing along and share the green message with friends. Featuring kids in their own charming and innocent way, our simple mission is to spread the green message to as many people as possible,” said Terrence Tan, Founder and CCO of Ice Inc Design.

The Save my World music video can beviewed here: http://www.youtube.com/watch?v=3Jt6TJomo8g&feature=youtube_gdata_player