CNTV launches premium HD streaming service for London Olympics

China Network Television (CNTV) and internet video technology provider NeuLion have announced the launch of a new premium HD streaming service in China for the 2012 Olympics.

As the official internet/mobile platform distribution entity of the 2012 London Olympics, CNTV has the exclusive new media distribution rights in Mainland China and the territory of Macau.

By leveraging NeuLion’s TVE (Television Everywhere) technology and video platform infrastructure inside China, the partnership will deliver more than 5,600 hours of live HD Olympic coverage, including a 24/7 live channel from CCTV and daily live event coverage of nine Olympic sports, on PCs and mobile devices.

CNTV will distribute and broadcast the Olympic Games via its brand new service ‘5+’ and will cover all Olympic events. CNTV 5+ VIP is China’s first sports media platform that integrates the content of CCTV5, with exclusive distribution rights for 80 percent of the new media intellectual property resources that cover the top sporting events.

Its offering will include real time live event and linear channel broadcasts, enhanced DVR and playback controls, in-game highlights and stats as well as premium HD access on PCs and mobile devices.