Record numbers for BBC’s Red Button Olympics coverage

17 million people have watched the BBC’s 24-screen ‘Red Button’ coverage of the London 2012 Olympics for at least 15 minutes, BroadbandTVNews reports.

The BBC says it has recorded 18 million unique browsers to the Sport Olympics web pages – with a daily peak of nearly 8 million (UK) and 10.4 (Global), compared with the previous Sport site record of 5.7 million (UK) and 7.4 million (Global).

Online activity is also mirroring linear TV viewing with website access peaking around the moments when Team GB is close to a medal.

In a blog post, Cait O’Riordan, head of product, BBC Sport and London 2012, said all four of the online screens (PC, mobile, tablet and connected TV) had seen an uplift in daily unique browsers of +70 percent or more since the start of the Games.

Mobile accesses peaked at 2.3 million on Wednesday and up to Friday 1.5 million people had downloaded the BBC Olympics smartphone app – an increase of 500,000 in one week.