Cameron targets CCTV for China 3D venture

James Cameron has launched a joint venture in China in a bid to capture the country’s fast-developing film and television industries.

The Hollywood film director’s company Cameron Pace Group is teaming up with two Chinese partners, which will supply advanced 3D filming equipment and production services. Cameron also said they are discussing possible collaboration with state broadcaster China Central Television on developing 3D TV.

 “This is an enormous untapped market that is right on the verge of the transition from 2D to 3D. This is the best place for us to create a kind of second home.The China venture, based in Beijing, will provide technology and support, rather than co-producing film”.

Cameron said demand for its services could grow quickly if CCTV and regional Chinese broadcasters adopt the format. “We expect it to expand very rapidly, from initially maybe a handful of productions a year to, two or three years from now, we could be talking about thousands of hours of TV production,” he said. “That’s our goal, in any case.”

Earlier this year, Chinese authorities had announced that they will allow an additional 14 foreign films to be shown in the country, if the movies are made in 3D or for the big-screen Imax format.