BBC Sport breaks online records with first truly digital Olympics

The BBC has delivered its most successful online event ever, attracting a record-breaking 55m global browsers to BBC Sport online (cumulative reach) throughout the course of the Games, and marking London 2012 as the first truly digital Games.

This has mirrored the BBC’s record Olympic TV reach, across both linear TV channels and Red Button, with more than 51.9m viewers in the UK – the largest TV audience reach for a major event for at least 10 years.

BBC Sport online delivered comprehensive, quality coverage including a page for every athlete, country, sport and venue; 2,500 hours of coverage; and up to 24 HD live streams, ensuring audiences never missed a moment of the action.

BBC Sport also launched its new live interactive video player during the Olympics, featuring live and catch-up video. This enabled viewers to watch and switch between live HD video coverage, navigate to key moments within a session, and discover more with live data, statistics and information, while watching the action.

Traffic to bbc.co.uk increased throughout the Games, with the BBC delivering 2.8 petabytes on the busiest day.

Ben Gallop, Head of Interactive for BBC Sport, said, “Our home Olympics was a special time for the whole UK and it’s been really pleasing for BBC Sport to have given our audience the chance to enjoy all that amazing action’’.