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China to promote own AV coding standard

China will promote the application and industrialization of its self-developed audio-video coding standard (AVS+) in broadcasting and television.

According to the State Administration of Radio, Film and Television (SARFT), the implementation for the AVS+ standard will meet increased demand for new broadcasting technologies, such as high-definition TV and 3D TV.

SARFT official Sun Suchuan said related departments are creating policies concerning the standard and will work to promote its application.

Ding Wenwu, an official from the Ministry of Industry and Information Technology, said the ministry will provide financial, industrial and research-related support for the promotion of the AVS+ standard.