Turner brings new children’s channel to Asia

Turner Broadcasting System Asia Pacific is launching Toonami, a channel dedicated to action and anime and primarily targeting boys, tvballa.com reports.

Slated to launch in early 2013 across Southeast Asia, the channel is based on the hit programming block of the same name that runs on Cartoon Network in the U.S.

The multiplatform, multi-language 24-hour channel will feature an expanded lineup, including Young Justice, Batman: The Brave and the Bold and Dragon Ball Z. The Toonami channel will complement Cartoonito, Cartoon Network, Boomerang and POGO.

Sunny Saha, the senior VP and Managing Director for entertainment networks at Turner International Asia Pacific, said, “The addition of Toonami and Cartoonito means that Turner will now offer a robust kids’ entertainment experience for all ages and interests. We’re bringing two of Turner’s highly successful international brands to Asia to meet a growing demand for premium quality action-adventure and younger-skewing content”.

“Our aim is to make Toonami a socially-charged, multiplatform experience for fans, by fans. We’ll invite input from viewers on everything from programming to showcasing fan art submissions on-air and online.” he added.