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CASBAA puts multichannel TV front and centre in Bangkok

The power of multichannel TV for advertisers continues to be a focus for CASBAA as the Association travelled to Thailand.

Presented in association with Campaign Asia-Pacific and local operator TrueVisions, The Bangkok Screenings attracted 160 attendees representing advertising agencies, clients and networks.

“Multichannel TV has never been a better proposition for advertisers in Thailand than it is today,” said Simon Twiston Davies, CEO, CASBAA. “As viewership increases and penetration grows in the Asia Pacific, multichannel TV is the intelligent choice for marketers to reach audiences and maximize return on investment.” He added.

The Bangkok Screenings highlighted a showcase for leading networks in the region to screen their upcoming programming, and presentations by BBC Worldwide, Discovery Networks Asia-Pacific, FOX One Stop Media, History, Sony Pictures Television, TNN 24 and TrueVisions.