LG rolls out Ultra HD TV in the US

LG has launched the first Ultra High Definition flat-panel TV – with four times the resolution of today’s HDTVs – for consumers in the United States, and it’s not cheap, RapidTVNews reports.

The LG 210cm class LED TV is priced at USD $19,999.99 and for the price, the model quadruples the level of detail from full 1080p HD resolution to a massive 8 million pixels. The only drawback is that its full quality can’t be experienced yet because the so-called “4K” content for television is not yet available, and there’s no real timeline for when it will be.

LG is combatting that issue with a conversion engine, the proprietary LG Resolution Upscaler Plus, which the company said delivers higher detail from current HD/SD external sources.

In addition to its picture quality, the Ultra HD TV can also tap LG’s smart TV ecosystem, featuring more than 1,000 apps to date. Users can also browse and navigate through the ecosystem using LG’s Magic Remote, which allows for commands using the control modes of Voice Recognition, Wheel, Magic Gesture and Point. It also features LG’s CINEMA 3D technology and an embedded 2D to 3D conversion engine to expand 3D content availability.

“Innovation drives our industry, and Ultra High Definition is the latest innovation that will transform home entertainment,” said Jeff Joseph, the Consumer Electronics Association’s (CEA) Senior Vice President of communications and strategic relationships. “This milestone is a pivotal moment in TV history, because Ultra HD 4K technology will make it possible for consumers to purchase huge TVs with crystal clear picture quality.”