BBC Hindi launches Global India on ETV

BBC World Service and ETV Network have announced the launch of the BBC HindiTV programme – Global India on five channels of ETV, India’s leading regional network across the country’s Hindi-speaking states.

From tomorrow, the BBC’s brand-new TV programme in Hindi will air weekly at prime time on ETV Bihar/Jharkhand, ETV Uttar Pradesh/Uttrakhand, ETV Rajasthan, ETV Madhya Pradesh/Chhattisgarh and ETV Urdu.

Global India is a weekly 30-minute magazine-style show which will focus on news and developments that resonate with the Indian audience. Ranging from hard news to human-interest stories, culture and technology, the show aims to connect with millions of Hindi-speaking audiences through the wide reach of ETV channels.

BBC World Service Head of Business Development – Asia Pacific, Indu Shekhar Sinha, said “there have been huge changes in the way Hindi-speaking audiences consume our content, and as we work to adjust our distribution footprint to better serve them, the launch of Global India signals the fact that BBC Hindi is expanding in India’s media market. We are excited to be partnering with the ETV network to bring this dynamic new programme to millions of viewers.”