Yahoo! and Samsung in Smart TV partnership

Yahoo! and Samsung have revealed an expanded multi-year partnership to integrate Yahoo!’s Broadcast Interactivity platform into Samsung 2012 Smart TVs, reports Advanced Television.

Yahoo! Broadcast Interactivity, powered by its automatic content recognition (ACR) technology, SoundPrint, will be deployed in Samsung’s SyncPlus platform, enabling new opportunities for intelligent content discovery, advertising and engagement, bringing an unprecedented level of interactivity in the living room.

Samsung Smart TV owners will receive real-time, actionable content that runs alongside and complements TV shows and commercials. TV viewers will see subtle, on-screen prompts informing them that additional content can be accessed. With the touch of a remote, connected tablet or phone, Samsung Smart TV viewers can easily surface content or offers related to the TV shows and commercials they are watching.

In addition, TV programmers can provide complementary content such as trivia, additional show insights, commerce or interactive gaming to extend engagement.

The partnership also creates new forms of advertising by extending traditional 30-second commercials into immediate actions. With broadcast interactivity-enabled commercials, advertisers can embed calls-to-action for downloading apps or digital media, providing coupons, ordering samples, reading reviews or viewing product information.

Yahoo! Broadcast Interactivity leverages Yahoo!’s patented SoundPrint technology which enables real-time identification of live or recorded, cable, broadcast and satellite television through audio fingerprinting.

Yahoo! Broadcast Interactivity and Samsung SyncPlus will be delivered in the latest firmware update to Samsung’s 2012 Smart TVs in the U.S. Yahoo! Broadcast Interactivity will be integrated into future models of Samsung TVs.