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Sony launches pre-loaded video player for 4K content

Looking to address the shortage of content for the next generation of TV display resolution, Sony Electronics is expanding its ultra-definition presence with a 4K Ultra HD Video Player hard-disc server, which connects to its 84-inch 4K LED TV, RapidTVNews reports.

The video player comes loaded with content, including both full length Hollywood features and a gallery of videos, including a collection of ten full-length feature films. The player is available as a bonus loaned exclusively to US customers purchasing the Sony 4K LED TV. As a standalone unit, the TV already “upscales” all video inputs to a near-4K resolution through the use of Sony’s proprietary 4K X-Reality PRO three-chip picture engine, the company said. It also offers an Xperia Tablet S that serves as a remote control.

“Sony is a company of firsts, and this introduction of the first 4K technology platform continues that pioneering, innovative spirit,” said Phil Molyneux, president and COO of Sony Electronics. “We were the first to introduce 4K projectors to cinemas in 2005, the first to introduce a 4K projector designed for the home in 2011, and the first to offer a 4K upscaling Blu-ray Disc player earlier this year. Now, we’re the first to begin closing the content loop, offering native 4K content for the home and delivering the most immersive, awe-inspiring entertainment experience yet.”

In addition to the full-length features, the video payer will come pre-loaded with a gallery of 4K video shorts and music performances. More content will be added over time.