IBC2013 Innovation Awards open for entries

IBC has launched the search for the most innovative applications of technology in electronic media and entertainment.

The IBC Innovation Awards are unique in the industry as they do not go to technology companies for new products, but instead to end users – broadcasters, production companies and media organisations – who bring together the best of innovation to achieve their goals.

“Our awards are so highly sought because they reflect what is really important in the industry today,” said IBC’s Michael Lumley, the Chair of the Innovation Awards Judging Panel. “To transform a media business creatively, technically or commercially you need more than just good technology, you need to drive it through your business, fulfilling a real, definable need. If you do that, you will make a real difference in your organisation – and maybe win an IBC Innovation Award.”

There are three categories in the IBC Innovation Awards: for the most innovative projects in Content Creation, Content Management and Content Delivery. In 2012 they were taken by FX UK for its companion app to The Walking Dead, by American motor sport NASCAR for its video capture and replay system, and by Channel 4 in the UK for its delivery of the 4OD video on demand service through the Microsoft XBox using the Kinect controller.

The IBC Awards programme also encompasses the International Honour for Excellence, which goes to an individual or body, which represents real leadership in the industry. In 2012 this award went to NHK and its Science and Technology Research Laboratories for more than 80 years of innovation.

Entries for the IBC2013 Innovation Awards should be submitted by Friday 22 February 2013.

To find out more about the IBC Awards and to submit your entry to the IBC2013 Innovation Awards please visit www.ibc.org/awards