HBO Asia & Eros International to launch two ad-free channels in India

HBO Asia, has partnered with Eros International, to launch two new premium, advertising-free movie channels in India, HBO Defined and HBO Hits.

Kishore Lulla, Executive Chairman of Eros International said, “I’m very excited about building the Eros brand in Premium Pay Television, particularly with an industry leader such as HBO Asia.”

The partnership will also provide for the development of both HBO’s existing formats for India as well as the creation of original content for the Indian television market and international distribution.

Jonathan Spink, CEO of HBO Asia added: “The opportunity to work with Eros, who has such a visibly dominant presence in the Indian film and entertainment arena, is tremendous and together we will aim to deliver a first class cinema experience in the comfort of your home, 100% advertising free. We are equally excited to work with Eros in developing compelling original content for the Indian audience. We look forward to more good things to come.”

More details on the channels, including launch dates, will be released at a later date.