NBCUniversal sells successful weight loss dance format to Thailand
Dance Your Ass Off, NBCUniversal’s weight-loss dance challenge format, has been sold to Thai terrestrial broadcaster Channel 3, rapidtvnews.com reports.
The commission in Thailand follows the series’ successful run in China on ZheJiang Satellite TV. A total of 11 episodes will be produced for Channel 3 to air every Saturday on prime time from February 2013.
Dance Your Ass Off is an original weight-loss show where men and women who struggle with their weight compete in a dance challenge in order to ‘unleash their inner thin’. Danish and South African versions of the programme aired in 2010, and an Estonian version aired earlier this year. The Chinese version performed better than the time slot average and was regularly the second highest rated show in its time slot.
Surin Krittayaphongphun, vice president of Channel 3 said, “Our policy is to support positive television programmes here at Channel 3. We believe that as a TV station, we are obligated to promote the goodness for the society, not just for the purpose of entertainment. The programmes we offer are informative, as well as inspirational to our viewers. Dance Your Ass Off is one of those meaningful shows aiming to promote the overall health of Thais.”