Bloomberg TV Indonesia to launch in 2013
Bloomberg Television announced the formation of a partnership with Indonesia’s Idea Group, a Jakarta-based media and strategic communication holding company,that will see the launch of Bloomberg Television Indonesia in early 2013.
Presented in Bahasa Indonesia, the new service will bring Bloomberg’s news alongside locally-produced content to the world’s fourth most populous country and Southeast Asia’s largest economy. Bloomberg TV Indonesia will also partner with existing broadcast entities for FTA, Pay TV, internet and mobile platforms delivery.
“Indonesia is not just one of the largest consumer markets in Asia, it also has one of the fastest growing economies and rising investor classes,” said Gary Groenheim, Commercial Director of Bloomberg Television, Asia-Pacific.
“We have long identified Indonesia as a strategic emerging market to take Bloomberg Television’s global experience and translating that into a meaningful local TV proposition.” he added.
This announcement complements Bloomberg Businessweek’s existing partnership with the Idea Group and continues Bloomberg TV’s momentum in Asia, following the launch of the new broadcast studio in Singapore and the recent launch of Bloomberg TV Mongolia.