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Internet-TV usage on the rise in Germany

There are currently 1,424 online TV services in Germany, according to a report from strategy consultancy Goldmedia, and the number of people accessing videos via the internet has increased by around 17 percent year-on-year.

The online TV market in Germany is consolidating and “gains continuing professionalism,” states the report, Web TV Monitor 2012, commissioned by the Bavarian Regulatory Authority for Commercial Broadcasting (BLM).

The share of online TV providers is the same as in 2011. Traditional media’s video and online portals still offer the highest number of services, with a 46-percent market share. Around one-third, or 31 percent, are online TV channels that are produced specifically for the Internet. Other services include corporate TV and video-shopping sites (11 percent), non-commercial online TV channels (5 percent), media stores and video centers (4 percent) and video-sharing platforms (2 percent).

The number of video hits for these services is at about 194 million per day, which is around 6 billion per month. Live sporting events have been main drivers of this. According to estimates, 451 million daily hits are expected in 2016.