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‘You Deserve It’ to air in China on CCTV1

Red Arrow International’s You Deserve It, a quiz show format from the creator of Deal or No Deal, is set to air on CCTV 1 in China next month.

You Deserve It puts a new spin on the classic game show concept by having contestants win money for another person. At the end of each episode, a hidden-camera team presents a check to the unsuspecting winner, reports.

Michael Schmidt, the group director of creative operations at Red Arrow Entertainment Group said “It was amazing being on location in China, assisting our partners at CCTV in creating the perfect show for their needs.”

Yan He, the regional sales director for the Asia Pacific at Red Arrow International added, “You Deserve It is the ideal format for Chinese television—especially for CCTV. Partnering with CCTV has been a great experience and I am delighted to intensify our long-lasting partnership on location from our new office in Hong Kong.”