ABC and Spondo.com provide children’s content to affiliates
The Australian Broadcasting Corporation (ABC) and live-streaming company Spondo.com have signed an agreement that enables high-profile children’s content from ABC to be available through a syndication platform and dedicated children’s channel, RapidTVNews reports.
Content includes The Wiggles, Bob The Builder, Dorothy The Dinosaur, and many others, and is available at www.123tv.com.au which launched yesterday (7 January).
Organisations such as children’s charities, schools, childcare centres and others can sign up as an affiliate to offer Spondo’s www.123tv.com.au channel, which includes the ABC content, to their members and generate revenue.
Spondo provides a proprietary platform for content providers to syndicate their content across a wide range of websites and devices. This service creates additional revenue opportunities for both parties by gaining a revenue share from every video watched as well as enabling a much larger audience to view the content online via affiliate networks and their communities.
“The ABC believes that its programming is relevant to the world at large, yet legacy terrestrial and cable deals have limitations,” said ABC’s General Manager of Digital Business Development, Robert Hutchinson. “With Spondo’s innovative syndication model, our shows can be seen anywhere, through any site. This represents a new and very exciting opportunity for us to reach beyond our traditional outlets.”