CNA expands coverage

Singapore-based regional broadcaster Channel NewsAsia (CNA) is expanding its coverage and reach, with a new look and a fresh slate of programmes to help audiences better “Understand Asia”.

The expansion plan encompasses significant boosts to its programming line-up and investments in new bureaus and facilities across Asia.  According to CNA this will enable the channel to produce more original content and news stories for the additional hours of ‘live’ broadcasting, 24 hours a day, up from the current 20 hours.

CNA’s Managing Director, Ms Debra Soon says, “As the locus of the world economy shifts towards Asia, we believe we are well-positioned to deliver what we’ve been doing daily since 1999, and help audiences around the world better Understand Asia.  We have made substantial investments to provide more business content about Asia, from Asia.  We intend to increase our lead in covering South East Asia better than other broadcasters operating here, and we will cover South Asia better. This is all part of the drive to deliver insightful documentaries and programmes for viewers, 24 hours a day, 365 days a year.”

CNA’s re-launch was celebrated today with the channel’s partners and friends at its headquarters in the new Marina Bay Studio. Simultaneous events were also held in Mumbai, India and Hong Kong to mark the occasion.