Australia’s Smoothfm rolls out nationally on digital radio

Australian easy listening station Smoothfm rolled out nationally on digital radio platforms today, digitalradioplus.com reports.

Smoothfm, which its owner DMG rebranded from Classic Rock in Sydney and Melbourne in May last year, is now available via DAB+ radio.

The digital switch enables listeners in Brisbane, Perth and Adelaide to listen to Smoothfm via DAB+ Radio, online streaming and via an iPhone app. Advertisers are now also able to book the station nationally, through DMG radio’s local sales teams.

Paul Jackson, DMG Radio Australia’s group program director, said, “We are delighted with the rapid success of Smoothfm in Sydney and Melbourne. It was always our intention to create a national digital brand for both our listeners and clients.”