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China’s YOU On Demand expands to IPTV

YOU On Demand, the leading Pay-Per-View (PPV) and Video on Demand (VOD) platform service in China, has signed a distribution agreement with Tianjin IPTV, which delivers the Chinese pay-per-view and VOD service to households across 16 major districts in the greater Tianjin metropolitan area.

The deal expands YOU On Demand’s reach from cable to IPTV. This means that more customers than ever can view the wide variety of films that YOU On Demand delivers each month through transactional VOD and subscription VOD packages. The service currently has content deals in place with a number of leading Hollywood studios, among them Paramount, Universal, Warner Bros., Disney, Lionsgate and others.

“YOU On Demand is always seeking to partner with new and exciting distribution platforms in order to deliver the highest quality entertainment experience to the broadest reach of existing and potential new customers,” said Shane McMahon, the chairman and CEO of YOU On Demand. “We are honoured to partner with Tianjin IPTV and are looking forward to reaching this new consumer base.”