Turner International creates CNNI Commercial

Turner International has announced the alignment of all CNN International commercial activity into one organisation – CNNI Commercial and appointed Rani Raad as the Executive Vice President & Chief Commercial Officer, CNN International.

Mr Raad will be responsible for the commercial strategy and vision of CNN International and will oversee its advertising sales, content sales, business development, international research and marketing activities. Additionally, Raad will keep his current responsibilities, managing Turner Broadcasting’s operations in Turkey, the Middle East and Africa.

Gerhard Zeiler, President Turner Broadcasting System International, said: “We are simplifying the organisation and establishing clear responsibilities. Rani is the logical choice for this ambitious challenge due to his track record leading CNN’s global commercial initiatives and his vast international network.”

Rani Raad said: “Aligning the commercial streams for the world’s leading international news brand will help us deliver best-in-class solutions for our partners across all the diverse platforms where CNN has become a valued and ubiquitous presence.”