Cambodian Broadcasting Service appoints Kantar Media for audience research
The Cambodian Broadcasting Service (CBS), which operates four stations in the country – CTN, MY TV, CNC & CTN International – has awarded Kantar Media a two-year contract for television audience research, rapidtvnews.com reports.
The contract, which will begin this year, extends Kantar Media’s footprint for audience research to 62 countries worldwide including eight Asia Pacific countries ; Australia, China, Cambodia, New Zealand, the Philippines, Singapore, South Korea and Vietnam.
Kantar Media will record the television viewing habits of more than 500 homes in specific regions and urban areas including Phnom Penh, Siem Riep and Battam Bang using a personal diary service. Clients will use Infosys+ analysis software to conduct in-depth analysis of the recorded viewing habits including what they watch, when they watch it and for how long.
Mai Tran, managing director of Kantar Media in Vietnam, who will oversee the new service, said, “Our expertise in measuring audiences using a secure and transparent methodology will ensure the data can be used by broadcasters, agencies, local and global advertisers to optimise their marketing campaigns. It will give Cambodian Broadcasting a holistic overview of TV viewing habits within the market.”