Chinese Football to get multimedia coverage through CCTV & VisionChina
VisionChina Media, one of China’s largest out-of-home digital television advertising networks, has been appointed as the exclusive mobile TV strategic partner of the Chinese Football Association Super League (CSL) and has signed a five-year term strategic cooperation agreement.
Advanced Television reports that later this year, VisionChina Media will team with China Central Television (CCTV) and SINA to deliver comprehensive coverage of the CSL season across multiple media platforms.
Qilin Zhu, the general manger of the Chinese Football Association Super League Corporation, commented, “Partnering with VisionChina Media will greatly enhance CSL’s nationwide impact. Football has become a truly international sport, and CSL is one of the most influential sports leagues in China. This partnership combines one of the most influential sporting events with one of the most powerful media networks in China to provide seamless media coverage of CSL for commuters, and to bring football into everyone’s daily life.”