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ABC launches new homepage featuring more news

The Australian Broadcasting Corporation (ABC) launched a new ABC homepage after research showed audiences wanted a more intuitive and news-focused experience.

The new design was developed after extensive audience research and testing by the broadcaster. It was revealed news was very important for visitors with 52% saying they go to the ABC site for news content and 70% of current homepage views are news related.

Director of ABC Innovation, Angela Clark said: “We’re pleased with how the new homepage has tested, with most users rating the beta site a five out of five. We welcome more feedback on what people like and don’t like about the homepage. Over the next six months we’ll be rolling out a series of enhancements including TV and Radio programme schedules and an improved social experience.”

Angela Clark added: “ABC Innovation is focused on improving the audience experience when they use ABC digital products in 2013. The next cab off the rank is the ABC’s flagship apps for iPhone and iPad, which we’ve substantially overhauled and are due to hit the app store later this month. We launched an Android version of the ABC flagship App last year and that’s been well received, already reaching number one in the free News and Magazines category. Despite its success, we know we can improve the Android version as well, so we are working on that as well as a new m-site for ABC News.”