STAR Sports 2 Launches in India

To satisfy the growing demand for sport in the sub-continent, ESPN STAR Sports today launched STAR Sports 2 – a new channel especially for the Indian sub-continent.

The channel is the sixth channel launched by ESPN STAR Sports in India, joining STAR Sports, STAR Cricket, STAR Cricket HD, ESPN and ESPN HD.

STAR Sports 2 features line and recorded events across cricket, soccer, tennis, motor racing and golf. In the first months of launch, the channel will also cover Serie A and La Liga soccer, BPL action, Nascar racing and tennis from the Men’s ATP Tour.

Sanjay Gupta, the COO of STAR India, said, “Our vision is to expand the sports viewership in the country. STAR network has acquired some of the best sporting properties in every genre and is committed to taking sports broadcasting to a new level. These include broadcast rights to the BCCI national and domestic Cricket for 6 years; broadcast rights of Spanish La Liga, Italian Serie A and English FA Cup and England international matches.

“Apart from exciting live content, we are also innovating in the way we present sports. Our brand-new Hindi presentation on the live cricket broadcast allows audiences to enjoy the game in their preferred language, which was very well received by viewers. Similarly our recent launch www.starsports.com enables us to engage with passionate cricket fans like never before, and we are delighted with the site’s ramp up in the last two months.”