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Prasar Bharati makes its debut on Twitter

India’s public broadcaster Prasar Bharati has made its social media debut on Twitter today. People can now follow and tweet to Prasar Bharati @PBCSocialMedia

In an effort to improve its dealings with the public, Prasar Bharati is welcoming viewers’ and listeners’ suggestion on the means and ways that people wish to interact with the broadcaster, reports.

In another development, a separate website has been launched called the which is to provide a platform for people to communicate with the expert committee devoted to the revamping of Prasar Bharti.

The Government of India has set up the Expert Committee to review the functioning of Prasar Bharati. The committee’s terms of reference include sustaining, strengthening and amplification of Prasar Bharati’s role as a public broadcaster, with a special reference to its relationship with Government, in the emerging context.