TVB strikes content deal with Youku Tudou

Hong Kong’s TVB and Youku Tudou signed an exclusive partnership in which more than 2,500 hours of TVB drama will be shared across the China video sites online and mobile platforms, marketing-interactive.com reports.

The two-year deal will also see both parties co-produce original content and sharing resources, including promoting content generated by TVB-affiliated celebrities, related performances and other events.

Prior to the partnership with TVB, Youku Tudou was the exclusive source distributing US cable network AMC in China; it also works with BBC, MBC from Korea and other major U.S. TV content right holders.

“Youku Tudou has both the largest copyrighted video repository and user base, this strategic and cooperative partnership combines the strength of Youku Tudou’s internet platform and apps with TVB’s wonderful repertoire of shows.” Youku Tudou president Dele Liu, said.