talkSPORT teams up with ADREP to bring Premier League to China

Global audio partner of the Premier League talkSPORT and China’s advertising sales, marketing and business support services company ADREP, have announced a long-term collaboration to develop national sports radio marketing services in China.

The partners will initially focus on providing live radio coverage of Barclays Premier League, FA Cup and Capital One Cup football.

From the beginning of the 2013/14 football season in August, radio listeners in China will be able to hear live Mandarin commentary of matches between clubs such as Manchester United, Chelsea, Arsenal, Manchester City and Liverpool via a network of radio stations in key Chinese provinces. ADREP and talkSPORT will also collaborate to distribute the commentaries via mobile apps, Chinese social media platforms and digital platforms.

talkSPORT and ADREP also intend to provide coverage of selected matches before the current football season ends in May as the coveted Premier League and FA Cup trophies are awarded.

talkSPORT Chief Executive Scott Taunton said “We look forward to working with ADREP to bring talkSPORT’s distinctive and passionate brand of live sports coverage to China. Radio is one of the best ways to follow your favourite team and our expert team of football commentators and analysts are sure to bring the drama of the Premier League to life for our Chinese listeners.”

Ken Wang, ADREP Executive Director, said, “Our partnership with talkSPORT enables us to bring unique and specific content to local Chinese radio stations and communities. Through the network of terrestrial based radio stations and via digital platforms, Chinese audiences will now be able to experience the excitement of the Premier League football like never before. In addition, this collaboration brings with it a ground-breaking opportunity for advertisers to be involved with the broadcasts.”