MP & Silva acquires exclusive FIFA media rights in Vietnam
Media rights company MP & Silva has secured a deal for the exclusive rights to distribute FIFA’s tournaments in Vietnam between 2013-2014 for the first time, Rapid TV News reports.
The rights deal includes exclusive distribution for television rights across cable, satellite and terrestrial platforms for the 2014 FIFA World Cup which will take place in Brazil next year, covering all 64 live matches and ceremonies as well as daily 45-minutes highlights.
The offer also includes all FIFA tournaments including the FIFA Confederations Cup 2013 in Brazil, FIFA Beach Soccer World Cup 2013 in Tahiti, the FIFA Under-20 World Cup 2013 in Turkey, the FIFA Under-17 World Cup 2013 in the UAE, the FIFA Under-20 Women’s World Cup in Costa Rica and the FIFA Under-17 Women’s World Cup 2014 in Canada.
Niclas Ericson, director of FIFA TV, said: “MP & Silva is an important player in the sports industry in Vietnam and is joining the FIFA efforts to further enhance football across its platforms in Vietnam. This inaugural deal with them underlines their commitment to football, and ensures that our events, including the 2014 FIFA World Cup, will be seen by the widest possible audience across Vietnam – an exciting football market that continues to grow.”