Singapore’s StarHub TV expands Asian line-up

StarHub TV has announced that it is expanding its Asian offerings starting this week. 

The expanded line-up includes the launch of five channels from now TV and Hunan TV World. Four of the channels – now Baogu Movies, now Baogu Movies on Demand, now Mango and now TV On Demand – will launch on 3 May, while the other two, Hunan TV World and now HaiRun, will launch at a later date. 

In addition, more TVB titles will be showcased concurrently with Hong Kong’s telecast. Singapore viewers will be able to watch the latest TVB drama series at the same time as their Hong Kong counterparts. Three of the drama series will premiere on StarHub TV On Demand concurrently with their Hong Kong telecasts in the coming months. These include Triumph in the Skies II, A Change of Heart and Awfully Lawful.

Other initiatives include shorter window periods for TVB drama series on VV Drama; the launch of VV Drama on Demand on TV Anywhere as well as dual language subtitles to be made available for Korean content.

Lee Soo Hui, vice president of media business unit, StarHub, said: “The ramp-up in our Asian line-up is timely as our increasingly discerning customers yearn for access to more quality productions in the region, more up-to-date titles, as well as a stronger demand for flexibility in their viewing schedules.

“We are excited to work with now TV, Hong Kong’s leading pay-TV operator, to showcase even more exciting content from Hong Kong on our platform. The partnership with now TV augments StarHub TV’s comprehensive range of Asian line-up and reinforces our leadership in Asian content. We are confident that the launch of now TV’s six channels on our platform will be well received,” he concluded.