ITV Choice Launches in Papua New Guinea

A new agreement has brought ITV Choice to Papua New Guinea’s pay-TV platform HiTRON, marking the channel’s first foray into the Pacific Rim.

ITV Choice is now available in more than 11 million households, with a footprint across 40 countries.

Simon Li, the Channel Director, said “It’s another achievement for ITV Choice to extend its reach to another territory and more gratifying to be supported by such a long established and leading pay-TV platform like HiTRON.”

ITV Choice recently rebranded with a change of name, from ITV Granada to ITV Choice, a new logo, and new on-air id’s. The rebrand aligns the channel more closely with the ITV brand globally, and better reflects the channel’s proposition as a premium broadcaster, offering first run drama and entertainment, fresh from UK schedules.