MTV gets localised in Bangladesh
Viacom International Media Networks (VIMN) Asia has entered into an agreement that sees programming from MTV being syndicated in Bangladesh.
World Screen reports that local music and entertainment company Creinse will market and produce MTV programming and localised MTV formats for the Bangladesh market. It will be representing MTV Hits as an international branded block and produce local MTV-branded versions of MTV Chart Attach and My Celeb MTV in Bengali. It will also produce the local formats and secure syndication for the adaptations.
Indra Suharjono, VIMN Asia’s executive VP and managing director, said: “There is no doubt that MTV continues to be the cultural home of the millennial generation across Asia, as we promote and reflect local and cultural tastes and music talents across the region. We picked Bangladesh to be our next stop in our on-going plans to expand our regional presence as it is a vibrant market with great potential and an exciting emerging local music scene and we are confident this MTV content will connect with local audiences. Furthermore, Creinse will bring to life our brand experience and connection with the Bangladesh music, operators and advertisers with the locally produced MTV formats.”
Rabeth Khan, the managing director of Creinse, added: “The collaboration with MTV Asia is a game-changer for the music industry in Bangladesh. We anticipate this will not only create a new standard for local productions, but Creinse will now be an enabler between local music talents and a global brand like MTV! We are excited to help bring the local music entertainment scene to the next level.”