MediaCorp invests in online gaming to reach a younger demographic

Singapore’s MediaCorp has taken a majority stake in Cubinet Interactive, a Kuala Lumpur-based digital games publisher with a growing reach into five Asian countries.

Cubinet offers a variety of both casual and Massively Multiplayer Online Role-Playing (MMO) games. Started in 2006, the company has a base of mainly young adult gamers in Malaysia, Singapore, Thailand, Philippines and Vietnam.

MediaCorp CEO Shaun Seow says, “Our investment in Cubinet rides on the burgeoning MMO and casual games market in Asia, but it goes beyond that. It’s a strategic fit with our outreach to youths, who spend a lot of time online. Cubinet’s reach provides a regional audience for our youth-oriented services. In turn, MediaCorp is keen to see how for example, Cubinet’s content could be turned into popular TV shows. The possibilities are endless.”

Cubinet Interactive CEO Andy Choe says, “We’re excited by the market for MMO games, which is growing in terms of the number of gamers, and how much they spend online. We aim to stay ahead of the competition by really knowing our customers and understanding their preferences and habits. We’re delighted to have MediaCorp as an investor and partner. We see many synergistic areas as we roll out new products and services to the region.  So watch this space.”