CCTV-2 to launch The Biggest Loser in China

CCTV Financial Channel (CCTV-2) has bought the format of The Biggest Loser from NBC and plans to launch a Chinese version.

The format has sold to more than 90 countries and will broadcast in China in primetime every Saturday night from end of August, cmmintelligence.com reports. 

While the remit of a financial channel may be to help viewers win not lose, CCTV has opened a channel for the audience to submit applications. Guided by top gym coaches and professional nutritionists, contestants who lose the most weight in the shortest time will be the winner. 

CCTV-2 announced that it will launch another three new non-finance related programs to attract more audiences – Super Coach (Chaoji Jiaolian), Losing Weight (Jianfei Jin Xing Shi) and Gas Station for Health (Jiankang Jiayou Zhan).