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Audience front & centre at 2013 ABU General Assembly in Vietnam

The ABU is inviting delegates to this year’s General Assembly in Hanoi to put themselves in the place of their viewers and listeners in planning the future of broadcasting.

“We are asking everyone to make a ‘perspective shift’ from technology to audience,” says ABU Secretary-General Dr Javad Mottaghi. “We will be asking how do we, as broadcasters  -public and private, large and small, developing and highly developed – best serve our audiences in the digital age?

Last year’s meeting in Seoul, Korea, was the biggest in the history of the Union, but Dr Mottaghi believes the 50th Anniversary GA in the Vietnamese capital from 23-29 October 2013 could be even bigger.

Now with more than 255 members throughout the Asia-Pacific and around the world, Dr Mottaghi expects lively debate on the main theme Serving our Audience in the Digital Era.

“Audiences have become more intelligent about media and technology and discerning about what content they want, when they want it and how they want it delivered and where they will view that content have become vital considerations for the broadcasters” he says.

“Audiences are highly media savvy and are increasingly becoming more focused on a ubiquitous form of interaction – responsive web design, experiences on multiple devices, social media and cross platform content.

Dr Mottaghi believes the theme can work from all perspectives – technological to programming to news to sport.

“So, from content creation to content delivery, we will shift our focus from what we are creating – and how we are creating and distributing it – to who we are creating it for and how we get them to interact with that content.”

He is urging delegates to register early to ensure a place at what he envisages will be a ground-breaking event in broadcasting.

More information and registration details can be found at the GA webpage.