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India said to embrace Ultra-HD

The Press Trust of India (PTI) is suggesting the country could be a major market for Ultra-HD, even though ‘ordinary’ high definition is still a novelty for most of its viewers.

PTI quotes Sony India’s GM of marketing, Tadato Kimura who says there is a trend in India for well-heeled viewers wanting 55” displays and larger, which demands Ultra-HD.

“Now, customers demand for even bigger screen sizes, upwards of 55 inch. For these kinds of large screen sizes, HD is actually not good enough to experience the best picture quality,” says Kimura.

Sony’s 4K displays are now being introduced to India’s consumers.

Samsung expresses similar hopes for sales. The manufacturer’s India SVP/consumer electronics, Atul Jain said: “It is a new technology which is being introduced in the Indian and the global markets. So in many ways, we are creating the market in India at this moment.”

LG’s ambitions are somewhat more realistic, at least initially: “Ultra HD TVs are a niche segment. In our opinion, the customer of ultra HD TVs is a pioneer who understands the technology, and seeks the unique experience the product delivers,” says LG India’s Marketing Head for home entertainment Rishi Tandon.