Turner brings Boomerang to Thailand
Turner International Asia Pacific is partnering with Thailand’s Major Kantana Broadcasting (MKB) to bring Boomerang to 11 million homes in the country next month.
TV Asia Pacific reports that Turner has entered into a joint-venture partnership with MKB (itself a venture of media firms M Picture and Kantana Group, formed to operate the movie network M Channel). An MKB subsidiary will operate the local Boomerang, which will be available on the free-to-air satellite platform MGroup from August 14. M Turner, the joint venture between MKB and Turner, will support the Thai operations. Additional channel launches in the future are envisioned.
“We are delighted we will be launching Turner’s first free cable and satellite play in Thailand with our partners from Major Kantana Broadcasting,” said Steve Marcopoto, president and managing director for Turner in Asia. “The entry into this joint venture demonstrates our commitment to increasing our presence in local markets and is the first of a number of new local partnerships that we will be announcing in the region. Thailand is a key market for us and Boomerang’s launch will come just months before the exciting scheduled opening of Cartoon Network Amazone in Bang Saray, Turner’s first themed waterpark anywhere in the world.”
In Thailand, Turner also operates Cartoonito on MeTV and Toonami on CTH.