ABC partners with Prasar Bharati on satellite TV carriage deal

Australian Broadcasting Corporation’s (ABC) international channel Australia Network will be carried on the free-to-air satellite television platform operated by India’s public broadcaster Prasar Bharati.

In a deal signed by Jawhar Sircar, CEO of Prasar Bharati, and Lynley Marshall, CEO of ABC International the English language channel will be accessible on DD Direct Plus from November onwards.

“The partnership between Prasar Bharati and the Australian public broadcaster is to extend to co-production, radio and TV content exchange and other areas” reported the Economic Times of India.

ABC International – which is now available in more than 40 countries throughout the Asia-Pacific region – will be offered in India all along with 59 other channels broadcast on Doordarshan’s direct-to-home (DTH) satellite service.

This most recent international deal comes after last month’s announcement that France24 will also be available on DD Direct Plus from 1 November 2013.