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CCTV picks up BBC Natural History Programs

BBC Worldwide has secured a deal with China’s state broadcaster, CCTV, for more than 65 hours of programming, the bulk of which is natural history.

According to World Screen, this marks the largest package of natural history programming that CCTV has acquired this year.

“Natural history programming has been growing in popularity in China, partly due to BBC and CCTV’s strong relationship in China,” said Pierre Cheung, the VP and general manager of BBC Worldwide for Greater China. “We’ve been providing increasing amounts of natural history and factual programs to our trusted partner, and this deal gives Chinese viewers even more access to award-winning quality natural history programming from the BBC’s Natural History Unit, as well as access to top quality programs from our other genres.”