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Telenovelas a success formula in the Asia Pacific

The telenovela business in Asia is currently at a high point, with increased demand for new releases and platforms.

Xavier Aristimuño, the senior VP of sales and business development at Telemundo Internacional says the interest from the region for telenovelas, as opposed to traditional stories, is on the rise.

“Nowadays telenovelas have gained precedence, and very often we find that our proposals are more [accepted] than the traditional stories that some regions are used to seeing. There is a new telenovela genre that Asia deserves to enjoy and understand; our task is to continue working with our clients on these new platforms, new time slots and major releases.”

Highlights from the Telemundo catalogue for the region include The Return, Forbidden Love, My Dear Handyman and Broken Angel.