Australia’s Network Ten on target for TV Everywhere
Network Ten, the Australian commercial television network, has officially launched its newest catch-up TV app, Tenplay, signaling its TV Everywhere strategy, designed to transition the network from traditional television to a multiscreen, multiplatform service.
IP&TV News reports the Tenplay service will be available using laptop, tablet, and smartphone devices. The desktop/laptop version is available now (along with the iOS app and the Sony Bravia streaming app), with the Android version to be unveiled later in the year.
Network Ten have also indicated the app will be available on hybrid broadcast broadband TV services later on in the year.
Tenplay will allow users to create customised playlists, integrate social content with live content streaming and an EPG for people to schedule viewing habits.