Facebook to provide data to European broadcasters
Facebook is now working with TV partners in Europe to provide them with data mined from the social network.
Delivering a keynote speech at the MIPCOM TV this week, Facebook’s partnerships VP Dan Rose said it had now partnered with firms including TF1 and Canal+ in France, Channel 4 and Food Network in the UK and ZDF and ProSiebenSat.1 Media in Germany.
According to Digital TV Europe daily, other international partners now include The Travel Channel, Discovery, Canada’s CBC and Brazil’s TV Esporte Interativo, Rose revealed.
“Today I’m excited to announce that we’re expanding our list of beta partners to many more companies all around the world. With these partnerships we’ll be expanding to new markets from Brazil to India and all across Europe with major media partners working with Facebook to leverage our tools,” said Rose.
First announced last month, Facebook’s Public Feed API is designed to give broadcasters access to a real-time feed of public posts for a specific word.
Its new Keyword Insights API aggregates the total number of posts that mention a specific term in a given time frame and will also allow partners to access anonymous, aggregated results based on gender, age and location.