News      |      Events

UK anti-piracy ad targets tech-savvy youngsters

Pro-copyright consumer education body the Industry Trust for IP Awareness has used the occasion of its anti-piracy debate as part of the BFI London Film Festival to première a short film designed to bring to life the importance of making positive choices when accessing film, TV and video.

According to Advanced Television, film education body Film Nation and the Industry Trust are collaborating on a new education campaign to inspire young people to make positive choices when accessing film, TV, and video by choosing official content. The project aims to make a significant impact on young people’s attitudes and behaviour in relation to copyright infringement.

Transmedia production company My Pockets has created a short film for young people for Film Nation in collaboration with The Industry Trust. The film is designed to tackle the issue of film piracy in an open and honest way, highlighting the craft and hard work that goes into creating films and TV, therefore helping young people make the connection as to why content should be accessed legally and officially.

Liz Bales, Director General of the Industry Trust said that inspiring young people to adopt legal behaviour and informing them where they can do so remained at the heart of its education strategy. “Giving school children a role to play in the production process and using their voices has enabled us to create a piece of content that articulates the issue of film piracy in an open an honest way that we hope will resonate with their peers. It brings to life the craft and hard work that goes into creating films and TV and has been created to point more young viewers to FindAnyFilm, as a gateway to films across all formats, all above board and all in one place,” she advised.