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Joint seminar to showcase benefits of video-sharing website

The 18th Asian Television Awards and YouTube are working together to present a seminar on the benefits of the video-sharing website for content producers and distributors.

Titled “Made-for-TV, As Seen on YouTube”, the seminar will be held on 5 December 2013 at the Grand Copthorne Waterfront Hotel, Singapore, as part of the annual ATA Showcase.

It will feature representatives from the Asia Pacific YouTube team, including Gautam Anand, Director of Partnerships and Operations, YouTube APAC, and Wiwi Goh, Manager of Content Partnerships, YouTube APAC.

Organisers say the seminar will address how YouTube can empower content producers and content rights owners and broadcasters to not only build audiences, but to make money from both existing and new content. Included in the seminar will be case studies and panel discussions, with practical tips on how best to reach audiences via YouTube.

Mr Anand says that with more people going online every day, including in Asia, digital media is increasingly crucial for content creators. 

“With a platform like YouTube, creators can find new ways of distributing their content to new audiences and build up fan communities around the world,” he says.

The seminar is part of the ATA Showcase, a full-day conference of seven tracks open to all trade members and aspiring media professionals. Industry professionals will share their experiences in content production, technical expertise and post-production skills.

The awards are organised by Television Asia Plus, a publication of ABU Member Contineo Media, whose CEO Raymond Wong is confident attendees will benefit from the rich experiences of industry professionals.

“Our collaboration with YouTube is a testament to our commitment to not only empower content creators, but also to arm them with knowledge and expertise to take their content from existing broadcast platforms to new and emerging digital ones that are truly the next drivers of industry growth,” Mr Wong says.

More information about both the ATA Showcase and the ATA-YouTube seminar can be found here.